• About us



    Passionate about the beauty world, creators of innovative cosmetics, incubators of various brands, we invent the beauty of the future while using a sustainable approach.


    With 30 years of experience in the development of cosmetic products, we are an innovative French company that owns and markets its own brands.


    We also offer private label services to companies wishing to offer Made in France cosmetics of excellence.


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    since 1992

    30 years of beauty

    and well-being expertise


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    + 300

    product formulas


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    + 70


    (including production site)

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    11 million

    euros turnover in 2020

  • Our strengths

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    Our values







  • Our commitments, for lasting beauty

    Social & Environmental Responsibility

    The DNA of our company has always been, for 30 years, anchored in a lasting relationship with our partners and our collaborators. Proximity, adaptability, and attention are the key words describing our relationship with our customers.


    Supporting our final consumers, wishing to consume better, or our customers in their transformation, social and environmental responsibility is at the heart of our strategic ambitions.


    Our manufacturing site in the south of France meets the ecological standards in force and has been ISO22716 certified for good manufacturing practices since 2008. Since 2020, we can equally support our customers in their projects for organic cosmetic products according to the COSMOS standard.


    Our products and formulas are constantly being optimized with a view of continually increasing quality. We favor short circuits that are more respectful of the environment and offer products at the right price while promoting local French production.

  • The management team

    Composed of professionals combining solid know-how in the cosmetics industry and tech, our team is a complementary association of expertise related to all the challenges of beauty tech and in-depth knowledge of the beauty market. Backed by an agile structure and driven by a unique creative vision, the team aims to build and support the beauty brands of the future.

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    Polexandre Joly

    Executive Chairman


    Polexandre graduated from the Neoma business school and the Autonomous University of Barcelona in economics. Seasoned entrepreneur for more than 10 years, he has created and led several companies in various sectors, including the digital, finance, and consumer goods sectors.

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    Olivier Zaouati

    Managing Director


    Olivier has a 2O years experience in beauty retail domain ateuropean and international level. His past jobs at Russell Hobbs Franck Provost , Epilady or lately Silk’n made him as a brand builder, always motivated by
    consumers’ satisfaction. Graduated with International Marketing license and
    Purchasing Master, he manages his team to quickly provide an adequated reply to market needs and B2B customerstargets.

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    Caroline Auvilla

    Marketing Director

    Specialized in innovation, brand strategy and the optimization of product offers, Caroline has 20 years of marketing experience in the international Beauty industry. Once Head of Innovation Europe at Church&Dwight and Head of Marketing at Maesa, Caroline graduated from the Grenoble School of Management. Sensitive to environmental issues, she recently completed a training in corporate sustainability management.
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